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Eight senior consultants helping compagnies to develop their awareness and their image in the media. More than ten years of experience in "corporate", "social" and "product" communication, dealing on a dealy basis with hundreds of different media, press, radio, TV and Internet.
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LET US HANDLE YOU PRESS RELATIONS
YOU WILL HEAR ABOUT YOU !
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You want a specific stategy focused more on results than means?
You want a detailed reporting based on your press campaigns pace and size?
You know how important are targeting and personalized follow-up of journalists for your Press-release success?
You are conviced that press campaign results can be measure.
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BORACAY BUILD ITS SUCESS
BY PUTTING IN THE MEDIA
Men of communication, their advertising agencies and their campaigns
International compagnies in various areas such as prestige goods, home decoration, fashion, beauty, health, tourism and gastronomy
Domestic companies in real estate investments and telecommunication networks
Companies specialised in Direct Sales distribution, their national Unions and their exhibits
Websites B to B or general public
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SEVEN KEY STEPS TO HANDLE YOUR COMMUNICATION
IN THE MEDIA...
Understand your company marketing strategy in order to define what your PR operations stand for
Choose the right communication angle in press releases and folders according to your current developments and journalit expedition
Define a planning towards all media taking into account their editing schedule and key periods for your compagny (product launches, New markets)
Amang our 40 000 journalists index (updates every 3 months) select prefered targets : trade press, specialised, large audiance in the different media (Press , Radio, TV, Internet) in order to optimize your press campaign...
Manage and follow-up your press campaign with:
- Writing, making and sending your press realeases and folders
- Organizing press conferences, lunches, debates, press travell, cocktails, fashion shows
- Contacting every journalist to make sure your message was well understood
- Reporting daily, weekly and monthly
- Answering journalist demands on a dealy basis (shopping, ektas, etc.)
- Collecting press releases
Make a press book on paper or and audiovisual (traditionnal booklet or CD-Rom) or on Internet for your Intranet
Measure the press communication plan and its results on a qualitative and quantitative basis
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